Visual and creative narrative to ‘dot’, the new chicand&basic hotel in the heart of Madrid. A place where culture,hospitality and immersive installations meet.
We focused on translating the brand strategy into a bold and iconic visual identity with the aim of standing out in an ecosystem saturated with visual information such as the center of Madrid.
A dot is a wake-up call, a point to stop and start a new experience.
chic&basic hotels commissioned us to create a creative concept, brand identity and implementation into stationery, interior design, social media communication and installations in the hotel. The aim was to stand out in an ecosystem saturated with visual information such as the center of Madrid.
The color palette is based on the union between green that provides tranquility in a crowded context such as the center of madrid and a reddish orange that provides freshness. The contrast between these two colors provides the identity of a modern and contemporary language.
Dot hotel has become a cool icon in the center of madrid, since the installations not only attract the guest but also the people who walk down the street to enter and discover them. The installations inside the hotel encourage guests to walk through the corridors, taking photos when they find the dot.
- Interior Designer: Rebeka Arce
- Agency: The Mood Project
- Client: chic&basic hotels