The interior design project for Hotel Oriente located in the Eastern side of Mexico City included a new name and branding. This hotel was very well known in the area, so it was important that changes were not radical and the playful result of switching the name initials set the guidelines maintaining the original name by adding the use of and expression related to emotions such as: happiness, joy and surprise: Oh to which an exclamation sign was added to emphasize the attitude.

DIN interiorismo´s design team decided to play with this symbolism and referred to the world of comics –discarding the original idea to use Oriental motives- and developing a fun proposal zoned in 4 areas called: Yuppie, Yeah, Wow and Wahu. Phonetic expressions and color outlined the dynamic identity of the new image for OH! Oriente supported on all the elements that define this graphic culture .Artists such as Lichtenstein and Cruz Diez were also an important reference for shaping the rich language of this proposal of great formal and chromatic intensity.

In every room, in one of the walls, there is a big illustration and the beds are round, breaking from first impression with all preconceived ideas of a traditional hotel room. Custom made furniture in orange fiberglass was also made for all the rooms with very attractive shapes that go from a sphere chained to the floor with a spring, swivel seats, swings or suspended chairs that crown the whole concept that characterizes a love hotel.

This hotel meets expectations and meets the needs of people who walk through its halls and rooms that encourage romance.

Oriente Oh! it has unique colors and design, starting with the rooms that break the traditional style of a hotel room.

  • Interior Designer: Aurelio Vazquez – DIN interiorismo
  • Photographer: Arturo Chavez

Posted by Aurelio Vazquez

For 29 years designing spaces and interior architecture has been DIN interiorismo specialty. They are located in Mexico City and their projects are distributed in the main states of the Mexican Republic and some countries in the world. All the projects they design are the result of the right combination between creativity, functionality, originality, innovation and quality. With the support of a large multidisciplinary team they shape aesthetic and functional spaces for life, work and business in which the personality and particular needs that each one require stand out. Interior designers, architects, designers, construction professionals, graphic design and all the disciplines that are necessary are continuously added to develop the best project for their clients. They develop projects in the following specialties: residential, commercial, corporate, hotels and services. For DIN interiorismo clients are unique and it is unquestionable to respect the personality, needs and goals of their spaces supporting the alternatives and solutions presented from an integral perspective.

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